New Racing Website for King Engine Bearings
At the height of the racing season, King Engine Bearings, a leading manufacturer of innovative high performance engine bearings, is launching its new racing website featuring an overhauled design and attributes. The new website, www.kingracebearings.com, contains technical information on King race bearing materials, special geometric features, technical articles and more.
The site is mobile friendly, modern, and gives users quicker and better access to information on King’s latest racing solutions and developments at the moment they are introduced. It also enables extensive coverage, via the Blog section, on the various activities that King and its partners and ambassadors engage in throughout the year. Race engine builders, engine enthusiasts, performance parts dealers, racers and fans will find the site easy to use, relatable and approachable with an optimal user experience regardless of the device being used.
The site offers unique new features including a platform breakdown for easy location of your favorite racing category; a “Choose your bearing” section for quicker part number identification; extensive technical data on all the new products, such as King’s pMaxKote™ polymer coated, GPC and TFC bearings, and even dedicated pages for various applications, whether for U.S., Japanese or European makes. The new website is social media friendly and allows sharing items on YouTube, Facebook, and Instagram.
“We are excited to launch this new website for the racing community, and feel that it reflects our affinity and profound understanding of high performance engines in a variety of platforms. It is engaging, versatile, and offers better flow of information for anyone using it”, says Meytal Snir Gal , King VP of Marketing, adding that “it’s an opportunity for King, celebrating our 60th anniversary, to better project our continuing efforts for innovation and excellence as the engine bearing specialists.”
The new e-catalog site is now adjusted to be mobile phone friendly. Following input and requests from end users, King has upgraded the site to accommodate up-to-date mobile device platforms. This makes it easy for mobile and other non-desktop users to find their relevant bearing sets by searching with specific engine, vehicle model, or another manufacturer’s interchange. The e-catalog contains all the needed information including specific components within the set, application years and corresponding engines, crankshaft and housing sizes, and more.
“Today, 40% of our e-catalog site visitors are coming from mobile”, says Meytal Snir Gal , King vice president of marketing. “We are excited to launch this enhanced website. It is engaging, versatile, and offers better flow of information for anyone using it”, adding that “it’s an opportunity for King, celebrating our 60th anniversary, to better project our continuing efforts for innovation and excellence as the engine bearing specialists.”
With the main objective of making the e-catalog more mobile friendly, actions like mobile scrolling sideways were added, and other elements were streamlined and improved to produce an effective and satisfying mobile viewing/researching experience.
About King Engine Bearings
Founded in 1960, King Engine Bearings is a world-class developer and manufacturer of high technology engine bearings for automobiles, light and heavy-duty trucks, marine, aviation, standby power, and other types of internal combustion engines. King’s only product is engine bearings. As a result of its specialization and focus, the company is recognized for producing the highest quality engine bearings available in the market today. The King line includes OEM replacement rod, main, cam bearings, thrust washers, and its special range of race bearings. King’s extensive coverage of domestic and import engine bearings ships from its main distribution center in Livingston, NJ U.S.A. and 5 factory branch warehouses. For more information, visit www.kingracebearings.com.