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| There's not much JDM about Project 240SX LSR, except for these Kouki tailights we sourced from Nissan Motorsports. They add a little bit of sex appeal and in my eyes, are worth every penny. |
Just like any well run company, the members of my ragtag team bring a diverse range of talents to the table. For example, Joe Lu who serves as my photographer and my supportive wife Annie Sam, who keeps the finances straight along with my head. These are examples of absolutely essential partnerships. However, it is equally critical in the execution of my record breaking goal, to engage the industry and build partnerships with different companies. So that’s what I did.
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Fortunately, to execute on this necessity, I have MotoIQ team members like Martin Gonzales and Mike Kojima behind me. These guys essentially function as Project 240SX Land Speed Racer’s marketing department, approaching different companies and beginning those critical relationships.
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Once those relationships are formed, I see it as my job to execute on the value proposition and delight our partners by providing them with strong, measurable results.
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| It's a shame that most people will never be able to really appreciate what's hidden under the skin of Project 240SX LSR. Mainly, the powder coated subframes and pure awesomeness of KW and SPL suspension components. |
The most common misconception about sponsorships is that you get a part for free. Nothing, absolutely nothing in sponsorship is free though. If correctly executed, the company that gives you “XYZ” part should at absolute minimum, get the value of XYZ part back in terms of exposure. In theory, this exposure should result in sales of that particular product and measurable gain in said company’s bottom line. The writing and photography you see here are just a couple of the tools we use to ensure that return to our partners.
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That’s not the end though. MotoIQ is not just about jotting down a few nice words and taking a few artistic photos of a company’s product. What separates us from those other guys is we aim to get measureable results using our partners' products. Hence, the goal of setting a land speed record. This is one form of a measurable result.
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| Art Yang of RAYD Workshop worked with us to develop Project 240SX LSR's Nismo Super GT inspired livery design. Art spends his days as a freelance graphic designer working for numerous aftermarket performance companies. |
