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The whole company is a labor of love, and you can see it the minute you talk to anyone who works there. You can especially see it in Papa Kook’s interactions with all of his employees. We could walk through their facility without Papa Kook talking to every individual employee, asking them about hte project they were working on, and giving father-like mentoring guidance to help perfect the task at hand. There is no 9-5 ‘punch the clock’ mentality, but rather enthusiastic people who love what they do and love racing, and this passion really shows in all of their products.


