The system navigator controls you would normally find in a Bimmer or a Benz seem right at home in the new 3's high quality interior.
The rear seats are much larger than you would expect in a car this size. There's plenty of leg room for adults under 6' tall too. Head room is ample too despite the car having a lower roofline than the previous 3.
The hatchback has a slippery coefficient of drag of only 0.275 while the sedan has even less drag at 0.255. I see the approximate silhouette of a squashed BMW X1 here, but Mazda keeps it distinctively their own with its own unique styling touches everywhere.
The new Mazda front bumper designs have large grille areas with bold styling. I dig the blend of angles and curves and it certainly gives the cars a more masculine look. I wonder if the new MX-5 is going to get this front end styling treatment since the front of all MX-5s have always looked pretty soft and smiley.
Throughout the night, people got to see, touch, feel, and check out the 3 up close. The music, food, and open bar kept the party going.