A SEMA Newb’s Perspective


Ohlins, manufacturer of Swedish motorsport and motorcycle suspensions had only one car in their booth, a full carbon fiber bodied Pagani Huayra. I would wager this is the only one of its kind in the states, and one of only a handful of Paganis total.
Fellow Wisconsinites the Ring Brothers debuted their new widened carbon fiber ’65 Mustang body. Already have a Mustang with one of those archaic steel bodies? For a cool $37.5k you too can shed some weight and upgrade to composite bodywork.
Another exception to my distaste of bolt-on fenders is the BRE Datsun 510. This classic underdog will always have a place in my heart.
Rywire’s “Integra GT3” kept me coming back to the CSF Radiator booth. This car is put together beautifully, and transforms the original JDM ITR into a pedigreed performance machine. The blaze orange paint is stolen from the Porsche 997 GT3, with a stylized Rywire graphic running down the side in homage to one of Stuttgart’s finest. Under the hood is a fully built, sleeved, and dry sumped K24 that's fed by a Precision 6265 turbo that dumps through a cutout in the hood. Everything is plumbed with Wiggins clamps and the harness is (not surprisingly) meticulously crafted.
Inside the car is a full cage, wrap around Recaro bucket seat, custom dash with a digital display for the MoTeC engine management, and a quick release OMP steering wheel with carbon fiber paddle shifters for the air actuated sequential Quaife transmission.
Sticky Toyo R888s are wrapped around 17” Volk ZE40s with an AP Racing brake kit on both the front and rear.
In the back is a pair of Bosch fuel pumps with Nuke Performance filters and surge tank, with some custom black panels to tidy everything up. The focus on quality products with exceptional performance is what sets this car apart from the rest. There are no trends or hype here, just pure speed.

Even though it was disorienting and overwhelming at times, I enjoyed my first visit to SEMA. I was able to check out a lot of interesting cars, see some of the latest products, and meet a ton of people. Although there was plenty of aftershow partying to be had, the most fun was had on my final night by unwinding at the Hard Rock café with all of the MotoIQ crew. I’ll definitely be back again!

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