Then the car had its national debut. The world shook as thousands of Honda/Acura fans did a collective facepalm. We were at Buttonwillow testing for Global Time Attack and the only thing the entire paddock could talk about is how badly Honda/Acura messed up the Integra. The universal opinion was some people at Acura needed to be fired. Many people were in dismay, not a single person we were around liked it one bit. Everyone was incredulous on how much the mark was missed and how obvious what the right car should have been to the customer base. In fact, there was more conversation on how bad the new car was than the goings-on at the race!
We mean, is this an Accord or maybe a Civic variant? A Toyota Camry? How could this be the new Acura sports coupe? We think perhaps that someone in Acura Product Planning thought they could get an ILX or whatever, throw a rear hatch on, and with minimum investment come out with a new model.
The car is pretty uninspiring. We were hoping for a high output, high revving NA K24. Since that might be hard with today’s emissions standards, we were expecting a detuned K20C1 with an anticipated hotter version for an upcoming Type R. Instead we are getting a 1.5-liter econobox motor, probably a L15B7 or something. Facepalm with a double yawn. Probably the only things right for the enthusiast on the new car are a six-speed manual and a limited-slip differential. The car pictured also appears to have big 4 piston front brakes.
Honda/Acura you need to see what this car’s potential buyer’s response is to the new Integra, we have never seen such a group of disappointed and even angry enthusiasts that could have been people waving money to get one.
Hopefully, the shape will grow on us and Acura will at least put the K20C1 in there soon, perhaps for a Type R version. Maybe with more power, fans will forgive the looks, kind of like what happened with the FK8. We probably can’t hope for a smaller 3 door coupe. Unfortunately, this car will probably sell poorly and it will be an example of why hot hatches don’t sell and we will never get another one from any manufacture. We hope the folks at Acura are seeing how this car is being fried all over social media by what was once potential customers and next time build what the people want.